What the heck do Marketing people really do?

This 17 minute executive level mini-course video provides the precise knowledge, sharply focused and simply expressed that gives cross-functional managers a better understanding of modern sales and marketing.

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Acronyms, Buzzwords and Catchphrases they use

People use terminology that is specific to their area of expertise often without their audience understanding its meaning. This may not be intentional, but it happens and it is an inhibitor to communications. This little book helps with the navigation through some commonly used sales and marketing jargon.

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