Please enter the email address you would like your results sent to. Email 1. The process of gaining website traffic and visibility by purchasing ads on search engines is known as: (SEM) Search Engine Marketing (SEO) Search Engine Optimization (SEP) Search Engine Performance None of the above 2. The Marketing Mix variables in terms of the four Ps are: Product, Place, _________and Promotion. Performance Person Price Production 3. What is Push marketing? Activities attempting to create brand loyalty Is concerned with short-term sales Is a digital marketing process Requires assertive sales people 4. A blog is usually self-published by an individual or small group. True False 5. A tool for visualizing where prospects are in the process of making a buying decision is Sales Analysis Seller’s Journey Sales Funnel Sales Plan 6. Selling is : One of the four marketing mix elements A sub function of marketing. Exactly like marketing. No relation with marketing. 7. Person’s pattern of living as expressed in his or her psychographics represents which one of the following concepts? Motive Lifestyle Personality Culture 8. The sales cycle from the customer's perspective is the sequence of phases one typically goes through when deciding to buy something. True False 9. A system to track and organize all the company's relationships and interactions with customers and potential customers is known as: Sales Force Pipeline Inbound Marketing Customer Relations Management Outbound Marketing 10. Marketing conversion is a completed activity that is deemed important to business goals such as converting prospects into qualified leads. True False 11. Which is not a benefit of creating a strong and unique value proposition ? Validates your business strategy Helps you price your services appropriately Removes one step from the selling process Differentiates you from the competition 12. Sales promotion does not involve: Creating interest Building product awareness Designing products Providing information 13. When a computer user types a web address directly into their browser window, the identification string that is the most easily recognized part of the entire address is called: World wide web Digital channel Domain name IP address 14. What refers to a sale person's details on completed sales activity? Call plan Call report Sales report Sales quota 15 Advertising is a type of: Service marketing. Direct marketing Indirect marketing. Internal marketing. 16. Tactics are the WHAT part of the business plan guiding the Strategy which is the HOW part or actual means used to gain an objective. True False 17. The term cloud means: Internet data analytics Internet service provider A metaphor for the Internet None of the above 18. What is the first step to most sales processes? Contacting Presenting Prospecting Qualifying 19. The term URL (Universal Resource Locator) is another name for: Web Address Online Media Search Engine World Wide Web 20. The process of gaining website traffic and visibility from the organic, editorial or natural search results is known as: (SEM) Search Engine Marketing (SEO) Search Engine Optimization (SEP) Search Engine Performance None of the above 21. What is Market share? Share held by each employees of the company. Share of all customers who have repeat purchases. Share of the companies quoted in the market. Share of business volume as compared to other companies. 22. Sales Conversion means: Converting sales into profits. Converting losses into profits. Converting a prospect into a buyer. Converting an old product to a new one. 23. The sales cycle from the supplier’s perspective is the process of all the steps and activities associated with closing the sale. True False 24. The market share of a company can be increased by: Increasing the production. Increasing the sales force Increasing the sales volume More advertising 25. What is the aim of sales quota? To indicate weak spots in the selling organization To evaluate productivity of salespeople To furnish goals and incentives for the sales force All of these 26. Which type of customers, are satisfied with what the selling organization has to offer in terms of product and customer service? High-value customers Repeat customers Vanishing customers Former customers 27. What is the first stage in the buyer's journey process? search for information recognition of need decision to buy evaluate purchase options 28. This three step process (Attention, Awareness, Call-to-Action) best describes: Inbound Marketing Personal Selling Outbound Advertising Buyer's Journey 29. Which of the following is not a closing technique but a test to determine whether the person is ready to close? Indirect close Sales pre-approach Balance sheet close Trial close 30. Downloadable music, video tutorials and streaming media are all examples of: Internet Marketing Digital Goods Dgital Advertising Inbound Marketing 31. Which best describes marketing ? Everything that you do to close the sale Everything that you do to generate prospect leads Everything that you do in the sales pipeline Everything you do to provide customer satisfaction 32. The steps of the Buyer’s Journey are: Needs Awareness, ____________Evaluating Alternatives, and Purchase Decision. Price Comparison Information Search Vendor Meeting STAR Analysis 33. Marketing strategy is: A section of your business plan An overall plan for how you will find and attract customers to your business. Focused on what you want to achieve for your business and marketing efforts. All of the above 34. The origin of these two related terms refers to the supply chain and how the demand for the product is generated: sales-channel supply-demand push-pull sales-promotion 35. CPM means cost per thousand impressions for both online and offline advertising. True False Results will display here after you press the submit button. Your results will also be sent to the email you have provided. Time's up Post navigation Previous Previous post: Upper Level Knowledge
