This second of the three-level assessment of your sales and marketing working knowledge has 40 multiple choice questions. Answering all the questions correctly will produce a score of 364 points,

Once you submit your answers, the points earned for your correct answers will be displayed immediately for these categories: Marketing Principles. Digital Marketing.  Sales Practices. Strategic Planning    

Also, the answers that you provided along with the correct answer for each question will be displayed for you to review.


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36. The Go-To-Market strategy and the Marketing strategy are basically the same thing. 

37. Strategy that involves motivating customers to seek out a brand in an active process is known as: 

38. Cross Selling means:

39. Total Marketing Spend / Total New Leads =

40. In a PUSH marketing strategy, which is more effective?       

41 What sales method is about convincing the customer to buy the idea a solution represents instead of buying a specific product or service? 

42. What is multidisciplinary relying on the simultaneous application of statistics, computer programming and operations research to quantify performance ?

43. Media including text messaging, email and online advertisements are all examples of:          

44. What is the purpose of sales organization?                   

45. When is it most ideal to send a press release?

46. This is the HOW of selling and usually doesn’t apply to the entire sales cycle.

47. What allows understanding more deeply a smaller group of buyers?

48. What is the person who builds and cultivates relationships and opportunities, typically within existing accounts?

49. What is a widely used tool that helps analyze the Political, Economic, Socio-Cultural, and Technological changes in a company's business environment?

50. What should be the first step in application of information, after taking customer feedback?

51. What is Market Segmentation?

52. A company's sales mix can be considered the ratio of sales for each product compared with the:

53 This term encompasses a variety of business forms premised on person-to-person selling in locations other than a retail establishment, such as social media or in homes.

54. Which sales process step, involves you to identify and connect with your prospective buyers?

55. What is the systematic collection and analysis of publicly available information about competitors and developments?

56. A landing page is a standalone web page distinct from the main website that has been designed for a single focused objective.

57. The sequence of a sales process is: contact, presentation, lead generation, close.

58. SWOT Analysis is a tool for auditing an organizations and it environments.

59. As of November 2017, the maximum number of characters per Tweet is? 

60. What is a specific sequence of actions that a sales rep needs to take in order to move a prospect from a new lead to a customer?

61. SMS marketing is a technique that uses permission based text messaging to spread promotional messages.

62. Which is not a key sales performance metric?

63. The term SaaS means Software as a Service.

64. What is the person who typically generates and qualifies leads and then closes as many new deals as fast as possible?

65. What is a landing page created to solicit opt-in email addresses from prospective subscribers?

66. Which form of data can usually be obtained more quickly and at a lower cost?

67. Which phase of personal selling process results in repurchase? 

68. Podcast is a play on the word broadcast combined with the word iPod.

69. Internal Marketing means:

70. What is a major concern of the manufacturer’s distributor?

71. What is positioning a company to be easily found on the Internet and building trust by offering prospects information they value via company sponsored blogs or entries on social media?

73. What is a systematic approach that enables a sales force to close more deals, involving a series of steps such as qualifying leads and making presentations?

72. Promotional letters, targeted television, newspaper and magazine advertisements as well as outdoor advertising are all examples of:

74. Inbound marketing and content marketing are basically the same thing.

75. The following three step process (Attract, Engage, Generate Lead) best describes:

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